About Our Trainers 2017-09-07T08:11:30+00:00

Our Trainers

Mark Phooi

Founder, First Media Group

Mark Phooi is undoubtedly one of Singapore’s most accomplished design entrepreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media Group.

FM Group was one of Singapore’s largest locally owned communications group with over 15 design studios spread across seven Asian markets. It was awarded the Enterprise 50 Start-Up Award in 2005.

In 2006, Mark is also the only designer in Singapore to win the Top Entrepreneurs of the Year Award organised by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore.

In the same year, he founded First Media Design School, which advocates teaching of design management and designpreneurship using his ‘tried and tested’ teaching methodology. Over the past decades, he has personally groomed more than 50 designpreneurs.

FMDS is headquartered in Singapore, and has operations in Jakarta, Surabaya, Manila, Davao, Cebu and Ho Chi Min City.

In March 2013, Mark published his biography titled ‘Think like a Sage, Work like a Fool, Act like a Criminal.’

Mark also holds a Master’s degree in design from University of New South Wales, Australia.

Ives Tay

Academic Board Member

Ives graduated with a Master of Science (with Merit) in Training from the University of Leicester (UK). He is an Adjunct Faculty member with the Institute for Adult Learning and was formerly Assistant Vice-President, Group Human Resources at ComfortDelGro Corporation Limited.

Prior to that, he has 6 years experience as the Principal Manager in the Training Partners Development Division of the Singapore Workforce Development Agency (WDA). During his engagement with WDA, one of his key roles involved leading teams in regulating WSQ courses and qualifications, as well as assessing the applications by training organizations that offer courses under the WSQ frameworks.

Having previously worked in various organisations such as Hewlett-Packard Singapore (Pte) Ltd, Singapore National Employers Federation, Trans-Island Bus Services Ltd, Ministry of Manpower, Ministry of Home Affairs, Raffles Girls School and The City & Guilds of London Institute, Ives adds a rich experience and high quality training standards to the FMA Academic Board.

Alce Patricia

Senior Lecturer, Visual Comms

Alce Patricia graduated with a distinction in Master of Graphic Design (Distinction) from the University of Hertfordshire – School of Creative Arts.

Recognised for her outstanding academic performance, Alce was awarded the Vice Chancellor’s Scholarship. Alce’s passion for typography and semiotic design have landed her with prominent corporate design projects, namely Citibank, Tiffany & Co, FujiFilm just to name a few.

Her current research into temporal authorship explores the transformation of reading experience in digital media, and the extent to which virtual typographic forms mimic the properties of physical objects and texts.

She currently teaches Design Theory, Principles of Layout, Ideas Generation, Design Thinking and Experimental Design at the Diploma, Advanced Diploma and Degree levels.

David Foo Choon Yong


David Foo holds a Master’s degree in design from University of New South Wales, Australia. He is also a certified Neuro Linguistic Programming Practitioner and accredited in Whole Brain Technology, Herrmann International, USA.

Over the past two decades, David served as a board member in many organisations engaging in start-ups, mergers and acquisitions.  He is also widely regarded as an engaging speaker on the subject ‘Creativity and The Whole Brain Preference’, conducting lectures with diverse audiences ranging from directors, professors, scientists, lawyers, managers to students across Asia Pacific countries.

Felix O.

Lecturer, Visual Comms

Felix holds a Master’s degree in Design from University of New South Wales (UNSW). He is a certified Advanced Certificate in Training and Assessment (ACTA) trainer and a course developer.

A multi-design awards winner which include Singapore Packaging Award, The Singapore Young Designer Award and Comgraph Digital Art Award, Felix has more than 10 years of professional designing experience in exhibition, retail, advertising, graphic and marketing in the local and global markets.

He brings with him extensive industry knowledge in subjects such as Design Thinking, Design Management, Web Development (SEO) and Idea Generation.

Felix is patient and often well-liked by all his students.

Zack Chia

Lecturer, Visual Comms

Zack holds a Bachelor of Arts with Distinction in Business Management from Edinburgh Napier University, UK.

He has more than 10 years of designing and advertising experiences, of which he has held senior creative positions with several MNCs agencies in Singapore.

Zack stays true to his belief that creative work is offering solutions empowered by innovation. Throughout his career, Zack has evolved from a designer to a ‘T’ shaped creative director, specialising in building integrated marketing solution and branding campaigns.

As a lecturer, Zack is highly enthusiastic and connects well with his students.

Christopher Seow

Lecturer, Visual Comms

Christopher graduated with a Master of Communication Design from Royal Melbourne Institute of Technology (RMIT).

As a veteran practising designer and educator in the creative industry for more than 20 years, Chris has been instrumental in guiding and nurturing many of his students to become established designers.

An excellent lecturer with in-depth industry experience, Chris is actively involved in the local design community.  He is well-liked and respected by all his students for his patience, extensive industry knowledge and vast industry network.

Jean Sim Siow Ling

Lecturer, Visual Comms 

Jean obtained her Diploma in Fine Arts (Painting) at LASALLE College of the Arts in 1995 and obtained her Degree in Fine Arts (Painting) with Distinction in 1996 at the Royal Melbourne Institute of Technology.

Jean’s strong background in Print Design has been built over the years through her freelance projects since 1998. Jean’s works range from complex projects of graphic and communication parameters, such as editorial design, publication, branding, packaging, pop, brochure, print ads to wall mural painting, fine arts drawings and life drawings.

Jean is equipped with a comprehensive knowledge in the areas of graphic design and is passionate about Design and the Arts. Jean’s diverse teaching experience started in 2004 and she is equipped with great enthusiasm to share her industry experiences with her students. She firmly believes that every student can learn the artistic language for self-expression. Jean is also experienced in designing various types of curricula to suit each student’s individual learning requirement and style.

Christopher Cheng

Lecturer, 3D and Google SketchUp

Christopher graduated Master of Architecture and a Bachelor of Arts in Architecture (Hons) from the National University of Singapore (NUS).

Chris is a well-rounded designer, boasting a repertoire of skills in Architecture/Interior Design, 3D Modelling, Branding, Graphic Design and Photography. Chris currently runs his own design consultancy firm which has projects both locally and abroad.

As a Designpreneur, he is constantly researching on new forms of design models which adopts a multi-disciplinary approach which can be achieved in conjunction with business development.

He currently manages his architecture practices. As an educator, Chris is a resourceful and patient lecturer.