Digital Marketing Communication Programme 2018-12-28T08:56:08+00:00

Digital Marketing Communication Programme

Marketing is everywhere. On the ground and on-line. As we progress further into the digital age, the role of marketing has become a pivotal role in any organisation.

This programme was crafted to provide trainees with essential creative thinking skills to develop captivating marketing strategies, and technical know hows to execute marketing campaigns.

Download our Factsheet

About the Programme

The Digital Marketer Conversion Programme is an intensive integrated programme designed to provide trainees with the fundamental marketing and design skills needed to get hired for marketing related job roles.

In this programme, trainees will undergo key trainings in the following sectors:

  • Strategic and Creative Thinking Skills
  • Essential Design Skills
  • Marketing and Business Fundamentals

No prerequisites or prior design/marketing experience is required for participation in this programme.

Learning Outcome

At the end of the programme, trainees will develop a comprehensive multi-channel integrated marketing plan as a final capstone project. All components of creative thinking, design and digital marketing technical know-hows will be included in their final project submission.

What you will learn?

Strategic and Creative Thinking Skills

Implement Design Thinking

Using the 5 Stage Design Thinking process to identify and develop alternative solutions to commonly faced marketing problems.

Idea Generation Techniques 

Mindmapping and creative thinking skills to generate effective marketing campaigns and strategies.

Digital Marketing Fundamentals

 Arming yourself with creative thinking skills to generate effective digital marketing campaigns and strategies.

Learn techniques in Facebook ads and Google Analytics with various SWOT analysis for a more effective digital marketing campaign.

Graphic Design Essentials (Adobe Photoshop)

Learn basic and intermediate software operations of Adobe Photoshop. Develop marketing collateral via image editing and composition techniques.
Design Google Banners and Facebook Ads with ease.

Art Direction and Videography

Understand and apply the planning and thought process for generating engaging videos and images.
Film and create short videos and ads for marketing purposes.

Course Information

Participants embarking on this programme will be entitled to up to 95% subsidy from the SkillsFuture Singapore (SSG).

Successful graduates from this programme will be issued a Statement of Attainment for each completed unit by SSG.

Graduates can apply for credit transfer to First Media Design School for Diploma Qualifications.

Participants are to successfully complete all course assessments to qualify for SSG funding.

Participants are to bring their own laptops for this programme.

Course Fees

Full Course Fees

$730275w/ GST

95% Subsidy

$81900w/ GST

90% Subsidy

$138725w/ GST

$15/hr Subsidy

$502150w/ GST

All programmes are eligible for SkillsFuture Credit and PSEA deduction! Call us to find out more.

Contact us for more information