Digital Marketing Fundamentals 2019-02-13T03:20:22+00:00

Digital Marketing Fundamentals

Learn and develop effective marketing communications skills and promotional strategies curated for today’s fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online and offline mediums such as social media marketing, advertorials and more.

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About the Course

In this digital age, learn how to grow your brand presence by integrating your online and offline channels.
You can develop a multi-channel integrated marketing communication campaign that covers the study of digital strategy through the strategic use of content creation, social media marketing and campaign management to effectively roll out a streamlined and coherent communication strategy.
At the end of the course, you will learn how to use the market and consumer research, website SEO and user audit, search engine strategy and analytics assessment to build an award-winning campaign.

Learning Outcomes

At the end of the programme, Trainees are required to conceptualize and implement a fully functioning marketing campaign via the various digital marketing channels. Trainees are encouraged to bring in live projects to be used for assessment.

What Will You Learn?


Uses of Creative Works and Services

Incorporating the use of creative works in your digital marketing plan and campaigns


Explore Digital Marketing Channels

Set up your digital marketing campaign with SEO, SEM and Social Media campaigns


Target Market Research and Planning

Understanding your target consumer and the messages to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your digital marketing campaigns

Measuring Digital Marketing Results

Measure campaign successes with Google Analytics


Campaign Execution and Planning

Plan and execute a marketing campaign

Course Information

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title WSQ Digital Marketing Fundamentals issued by SkillsFuture Singapore.

Enrolment Criteria

  • Trainees are required to bring their own laptops for the programme. 
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.  
  • Trainees are to complete all assessments in order to qualify for SSG Funding. 

Course Fees

Full Course Fees

$1,16095w/ GST

95% Subsidy

$13020w/ GST

90% Subsidy

$18445w/ GST

$15/hr Subsidy

$69595w/ GST

Registration fee of $30 w/GST

All programmes are eligible for $500 SkillsFuture Credit and PSEA Funding! Call us to find out more.

February Intake (Evening Class)

28 February 2019  – 25 April 2019

10 Sessions
7pm – 10pm


March Intake (Evening Class)

26 March  2019  – 21 May 2019

10 Sessions
7pm – 10pm


April Intake (Evening Class)

23 April 2019  – 18 June 2019

10 Sessions
7pm – 10pm


May Intake (Evening Class)

21 May 2019  – 16 July 2019

10 Sessions
7pm – 10pm


“Our trainer was really knowledgeable about the topic and he also knows how to interact with the class well. He is able to convey his expertise in digital marketing effectively to us.”

JM, Singapore Press Holdings

“The trainer was extremely helpful and made an effort to closely monitor everyones progress throughout the lessons. Also prompt in addressing our queries as and whenever needed!”

Irene , Singapore Press Holdings

Contact us for more information