Integrated Marketing and Communications (Digital Marketing) 2018-01-29T08:21:08+00:00

Integrated Marketing and Communications (Digital Marketing)

Learn and develop effective marketing communications skills and promotional strategies curated for today’s fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online and offline mediums such as social media marketing, advertorials and more.

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About the Course

In this digital age, learn how to grow your brand presence by integrating your online and offline channels.
You can develop a multi-channel integrated marketing communication campaign that covers the study of digital strategy through the strategic use of content creation, social media marketing and campaign management to effectively roll out a streamlined and coherent communication strategy.
At the end of the course, you will learn how to use the market and consumer research, website SEO and user audit, search engine strategy and analytics assessment to build an award-winning campaign.

What you will learn during the lessons


Uses of Creative Works and Services

Incorporating the use of creative works in your digital marketing plan and campaigns


Explore Digital Marketing Channels

Set up your digital marketing campaign with SEO, SEM and Social Media campaigns


Target Market Research and Planning

Understanding your target consumer and the messages to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your digital marketing campaigns

Measuring Digital Marketing Results

Measure campaign successes with Google Analytics


Campaign Execution and Planning

Plan and execute a marketing campaign

Course Information

Participants embarking on this programme will be entitled to up to 95% subsidy from the Workforce Singapore (WSG). Successful graduates from this programme will be issued a Statement of Attainment issued by WSG.

Participants are to successfully complete all course assessments to qualify for WSG funding.

Course Fees

Full Course Fees

$1,16095w/ GST

95% Subsidy

$13020w/ GST

90% Subsidy

$18445w/ GST

$15/hr Subsidy

$69695w/ GST

April Intake (Evening Class)

4 April 2018  – 13 June 2018 (11 Sessions)
7pm – 10pm


(Registration open)

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