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No. 3 & 5 Teck Lim Road, Singapore 088383

Content Marketing Using Design Thinking

Content marketing is used all the time by tech-savvy people who watch videos, view infographics or read articles online. Yet, most people are not aware on how to plan and execute content marketing. Learn how to curate and generate effective content to engage your audience!

ABOUT THE COURSE

Captivating content is key to engaging and getting your message across to your prospective audience. This is especially so with junior digital marketers, graphic designers and traditional marketers. This is understandably so, because the misconception about videos, infographics and articles found online is that these are mainly made by hobbyists, and only for leisure. This is not the case, and content marketing as a subset of digital marketing is often based on different principles than “paid” forms of digital marketing. 

Key takeaways include: 

  • Plan a content marketing strategy 
  • Execute content marketing strategy 
  • Optimising a content marketing strategy 
  • Understanding and adopting the Design Thinking philosophy in your content marketing campaign

WHAT WILL YOU LEARN?

Understanding the motive and target audience Defining the principles of digital storytelling Conceptualise content ideas and determine the types and styles of content

Empathy

Understanding the motive and target audience

Define

Defining the principles of digital storytelling

Ideate

Conceptualise content ideas and determine the types and styles of content

Mapping out digital storyboards for A/B testing Identifying most effective modes and contents generated

Prototype

Mapping out digital storyboards for A/B testing

Evaluate

Identifying most effective modes and contents generated

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title Content Strategy issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Content Marketing using Design Thinking issued by First Media Academy.

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

Sessions

Part-time

Once a Week, 5 weeks

(Total sessions : 5)

 

Full-time

2 days + 1 Assessment

(Total sessions : 3 days)

lesson timing

Part-Time

7pm – 10pm

Full-time

9am – 6pm

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$896.13
$100.50
$142.38
$644.88

Foreigners
Singaporeans aged < 21

Singaporeans aged > 35
Salary < $2,000
Singaporeans aged > 40/
Company Sponsored Participants
Singaporeans ages 21 – 39 /
PRs aged 21 years and above

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit deduction! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING COURSES

OCTOBER
7th October
Monday to Friday
9am to 6pm

TALK TO US!