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Content Marketing Using Design Thinking

Content marketing is used all the time by tech-savvy people who watch videos, view infographics or read articles online. Yet, most people are not aware on how to plan and execute content marketing. Learn how to curate and generate effective content to engage your audience!

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ABOUT THE WORKSHOP

Captivating content is key to engaging and getting your message across to your prospective audience. This is especially so with junior digital marketers, graphic designers and traditional marketers. This is understandably so, because the misconception about videos, infographics and articles found online is that these are mainly made by hobbyists, and only for leisure. This is not the case, and content marketing as a subset of digital marketing is often based on different principles than 'paid' forms of digital marketing. 

What You Will Learn: 

  • Plan a content marketing strategy 
  • Execute content marketing strategy 
  • Optimising a content marketing strategy 
  • Understanding and adopting the Design Thinking philosophy in your content marketing campaign

KEY TAKEAWAYS

Understanding the motive and target audience Defining the principles of digital storytelling Conceptualise content ideas and determine the types and styles of content

Empathy

Understanding the motive and target audience

Define

Defining the principles of digital storytelling

Ideate

Conceptualise content ideas and determine the types and styles of content

Mapping out digital storyboards for A/B testing Identifying most effective modes and contents generated

Prototype

Mapping out digital storyboards for A/B testing

Evaluate

Identifying most effective modes and contents generated

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Content Strategy issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Content Marketing using Design Thinking issued by First Media Academy.
  • Learners are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$896.13
$100.50
$142.38
$644.88
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

MAY (ONLINE)
MAY (ONLINE)
MAY (ONLINE)
04 May 2020 – 05 May 2020 18 May 2020 – 27 May 2020 18 May 2020 – 01 June 2020
2 Sessions
Daily
9am – 5pm
7 Sessions
Daily
9am – 5pm
17 Sessions
Daily
9am – 5pm

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