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Content Strategy for the Creative Industries

'Content Creation; The Future of Marketing'

Developing the right content is essential for any marketing campaign. 

To ensure the right content is delivered to your target market, and to stand out from the noise, clear content strategies have to be set out before any marketing campaign. 

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ABOUT THE WORKSHOP

Social media is a key marketing channel in today's digital world. To distil good information, a comprehensive and well thought through content marketing framework is needed.

In FMA, our marketing experts will guide you to craft a content development and distribution to help optimise your marketing campaigns effectiveness.

This workshop is designed to help learners to identify their company's unique value propositions, develop the right content and messages, and market them on the right marketing channels.

What You Will Learn:

  • To research and identify suitable use engagement tactics and content
  • Plan out a content development strategy and marketing plan
  • Manage content distribution and development
  • Mapping out methods to engage audience

KEY TAKEAWAYS

Build Content Development Strategic Framework Content Classification and Segmentation

Content Monitoring, Strategising, and Segmentation Manage and Streamline Content Development and Distribution

WORKSHOP INFORMATION

Learners embarking on this programme will be entitled to up to 95% subsidy from the SkillsFuture Singapore (SSG). Successful graduates from this workshop will be issued a Statement of Attainment for Content Development and Strategy issued by SSG.

This workshop is delivered by First Media Design School.

Learners are to successfully complete all course assessments to qualify for SSG funding.

WORKSHOPS FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/HR SUBSIDY
$896.13
$100.50
$142.38
$644.88
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

February
(PART-TIME)
April
(PART-TIME)
July
(PART-TIME)
25 February 2020 – 5 May 2020 1 April 2020 – 10 June 2020 7 July 2020 – 15 September 2020

12 Sessions
Every Tuesday
7pm – 10pm

12 Sessions
Every Wednesday
7pm – 10pm

12 Sessions
Every Tuesday
7pm – 10pm

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