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Creative Guerilla Marketing

Explore how to market your product in unconventional ways. 

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ABOUT THE WORKSHOP

Apart from applying disciplined digital marketing principles to your marketing campaigns, learners will also be exposed to other unconventional methodologies to help make your campaign even more memorable and garner 'talk-ability' in the marketplace.

What You Will Learn: 

  • Introduction to guerilla marketing campaigns
  • How various organisations weave guerilla marketing campaigns into their overall marketing strategy
  • Common tactics in guerilla marketing campaigns
  • Crafting and executing a guerilla marketing campaign

KEY TAKEAWAYS

Digital Marketing Fundamentals Understanding the Design Thinking framework

Integrating a guerilla marketing campaign to a marketing strategy

Crafting a guerilla marketing campaign

Creating marketing campaigns via the Design Thinking methodology   Managing and executing marketing campaigns

Crafting a guerilla marketing campaign

Various forms of guerilla marketing

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Integrated Marketing issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Creative Guerrilla Marketing issued by First Media Academy.
  • Learners are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$2,421.52
$708.03
$805.02
$1,936.57
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

to be announced

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