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Creative Guerilla Marketing

Explore how to market your product in unconventional ways. 

ABOUT THE COURSE

Apart from applying disciplined digital marketing principles to your marketing campaigns, learners will also be exposed to other unconventional methodologies to help make your campaign even more memorable and garner “talk-ability” in the marketplace.

Key Takeaways: 

  • Introduction to guerilla marketing campaigns
  • How various organisations weave guerilla marketing campaigns into their overall marketing strategy
  • Common tactics in guerilla marketing campaigns
  • Crafting and executing a guerilla marketing campaign

WHAT WILL YOU LEARN?

Digital Marketing Fundamentals Understanding the Design Thinking framework

Integrating a guerilla marketing campaign to a marketing strategy

Crafting a guerilla marketing campaign

Creating marketing campaigns via the Design Thinking methodology   Managing and executing marketing campaigns

Crafting a guerilla marketing campaign

Various forms of guerilla marketing

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title Integrated Marketing issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Creative Guerrilla Marketing issued by First Media Academy.

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

Sessions

Part-time

Once a Week, 5 weeks

(Total sessions : 5)

 

Full-time

2 days + 1 Assessment

(Total sessions : 3 days)

lesson timing

Part-Time

7pm – 10pm

Full-time

9am – 6pm

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$2,421.52
 $708.03
 $805.02
 $1,936.57

Foreigners
Singaporeans aged < 21

 Singaporeans aged > 35
Salary < $2,000		 Singaporeans aged > 40/
Company Sponsored Participants		 Singaporeans ages 21 – 39 /
PRs aged 21 years and above

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit deduction! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING COURSES

to be announced
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