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DESIGN THINKING FOR DIGITAL MARKETING

Be a critical thinker, and a savvy Digital Marketer! Explore how to integrate Design Thinking, a problem solving framework into your digital marketing campaign!
Master your craft to create effective marketing campaigns, generate more leads and drive more conversions!

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ABOUT THE WORKSHOP

There’s more to Digital Marketing than just optimising campaigns. It’s how creative and effective your campaigns are.

Designed for intermediate digital marketers, this workshop will guide you through effective campaign development techniques with the help of Design Thinking. Increase the effectiveness of your campaigns through a deeper understanding of your customers’ needs, and strategise a campaign to help convert them into buying customers.

This workshop is crafted to help marketers identify problems in their existing marketing campaigns through Design Thinking, and to craft alternative campaigns for future use.  

What You Will Learn:

  • Understanding of the Design Thinking framework and methodology
  • Crafting, prototype and live test a digital marketing campaign
  • Dig deeper into your customers’ goals and craft a marketing campaign that sells

KEY TAKEAWAYS

Digital Marketing Fundamentals Understanding the Design Thinking framework

Digital Marketing Fundamentals

Understanding the Design Thinking framework

Creating marketing campaigns via the Design Thinking methodology   Managing and executing marketing campaigns

Creating marketing campaigns via the Design Thinking methodology

  Managing and executing marketing campaigns

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Integrated Marketing issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Design Thinking for Digital Marketing issued by First Media Academy.
  • Learners are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$2,421.52
$708.03
$805.02
$1,936.57
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

JUNE
(PART-TIME)
JULY
(PART-TIME)
11 June 2020 – 30 July 2020 07 July 2020 – 25 August 2020
10 Sessions
Thursday
7pm – 10pm
10 Sessions
Tuesday
7pm – 10pm

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