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Designing for Mobile Marketing

With Singapore having one of the world's highest penetration of smartphone ownership, optimising your campaign/content for mobile is key.  Learn how you can create a more immersive engagement with your customers in today's uncompromising marketplace.

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ABOUT THE WORKSHOP

Understand various mobile marketing strategies that have proven successful with global brands.  Learn how you too can create a mobile strategy that will create the highest impact for your next marketing campaign.  

What You Will Learn: 

  • Planning a mobile marketing strategy 
  • Executing a mobile marketing strategy 
  • Optimising a mobile marketing strategy 

KEY TAKEAWAYS

Understanding the difference and strategies used between mobile and web-based digital platforms Pros and cons of mobile marketing channels and assessing the viability of mobile channels

Understanding the difference and strategies used between mobile and web-based digital platforms

Pros and cons of mobile marketing channels and assessing the viability of mobile channels

How mobile marketing channels can be managed and incentivised Integrating mobile marketing channels with other web based marketing platforms

How mobile marketing channels can be managed and incentivised

Integrating mobile marketing channels with other web based marketing platforms

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Sales Channel Management issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Designing for Mobile Marketing issued by First Media Academy.
  • Learners are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$1,270.63 $142.50
$210.88
$914.38
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

July 2020 (PART-TIME)
6 July 2020 – 6 August 2020
Monday & Thursday
7pm to 10pm

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