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DIGITAL MARKETING FUNDAMENTALS

Learn and develop effective marketing communications skills and promotional strategies curated for today's fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online marketing channels.

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ABOUT THE WORKSHOP

In today's digital age, extend your brands reach and grow your presence through effective online marketing. Explore commonly used digital marketing channels and how to develop effective campaigns to boost your brands awareness and conversions!

This workshop will guide learners through the various digital marketing channels and also analysing and understanding data collected for campaign optimisation purposes.

At the end of the workshop, Learners are required to conceptualise and implement a fully functioning marketing campaign via the various digital marketing channels. Trainees are encouraged to bring in live projects to be used for assessment.
What You Will Learn:
  • Learning and develop marketing campaigns and strategies
  • Understanding uses of SEO and SEM
  • Effective Social Media Marketing
  • Understanding the purpose of various digital marketing tools and channels
  • Analysing data on Google Analytics
  • Effective content generation techniques
  • Developing a digital marketing campaign for an existing brand or business

KEY TAKEAWAYS

Uses of Creative Works and Services

Incorporating the use of creative works in your digital marketing plan and campaigns

Explore Digital Marketing Channels

Set up your digital marketing campaign with SEO, SEM and Social Media campaigns

Target Market Research and Planning

Understanding your target consumer and the message to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your digital marketing campaigns

Measuring Digital Marketing Results

Measure campaign successes with Google Analytics

Campaign Execution and Planning

Plan and execute a marketing campaign

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Digital Marketing Fundamentals issued by SkillsFuture Singapore.
  • Learners are required to bring their own laptops for the programme.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$1,605.00
$180.00
$255.00
$1,155.00
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years (Subject to availability)
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

APRIL
(Part-Time)
MAY
(Part-Time)
JUNE
(Part-Time)
JULY
(Part-Time)
06 April 2020 – 01 June 2020 12 May 2020 – 30 June 2020 11 June 2020 – 30 July 2020 13 July – 28 September 2020

10 Sessions
Monday
7pm – 10pm

10 Sessions
Tuesday
7pm – 10pm
10 Sessions
Thursday
7pm – 10pm
10 Sessions
Monday
7pm – 10pm

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