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No. 3 & 5 Teck Lim Road, Singapore 088383

DIGITAL MARKETING FUNDAMENTALS

Learn and develop effective marketing communications skills and promotional strategies curated for today's fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online marketing channels.

ABOUT THE COURSE

In today's digital age, extend your brands reach and grow your presence through effective online marketing. Explore commonly used digital marketing channels and how to develop effective campaigns to boost your brands awareness and conversions!

This programme will guide learners through the various digital marketing channels and also analysing and understanding data collected for campaign optimisation purposes.

At the end of the programme, Trainees are required to conceptualize and implement a fully functioning marketing campaign via the various digital marketing channels. Trainees are encouraged to bring in live projects to be used for assessment.
Key takeaways include:
  • Learning and develop marketing campaigns and strategies
  • Understanding uses of SEO and SEM
  • Effective Social Media Marketing
  • Understanding the purpose of various digital marketing tools and channels
  • Analysing data on Google Analytics
  • Effective content generation techniques
  • Developing a digital marketing campaign for an existing brand or business

WHAT WILL YOU LEARN?

Uses of Creative Works and Services

Incorporating the use of creative works in your digital marketing plan and campaigns

Explore Digital Marketing Channels

Set up your digital marketing campaign with SEO, SEM and Social Media campaigns

Target Market Research and Planning

Understanding your target consumer and the message to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your digital marketing campaigns

Measuring Digital Marketing Results

Measure campaign successes with Google Analytics

Campaign Execution and Planning

Plan and execute a marketing campaign

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title Digital Marketing Fundamentals issued by SkillsFuture Singapore.

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

SESSIONS

ONCE A WEEK

(Total sessions : 10 sessions + 1 assessment)

LESSON TIMING

7PM – 10PM

(Total hours : 30 hours programme + 1 hour assessment)

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$1,605.00
$180.00
$255.00
$1,155.00

Foreigners
Singaporeans aged < 21

Singaporeans aged > 35
Salary < $2,000
Singaporeans aged > 40/
Company Sponsored Participants
Singaporeans ages 21 – 39 /
PRs aged 21 years (Subject to availability)

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit and PSEA Funding! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING COURSES

September (EVENING)
October (EVENING)
23rd Sept – 2 Dec 2019 30 Oct – 18 Dec 2019
10 Sessions
Monday
7pm – 10pm
10 Sessions
Wednesday
7pm – 10pm

TALK TO US!