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No. 3 & 5 Teck Lim Road, Singapore 088383

DIGITAL MARKETING PROGRAMME

Learn and develop effective marketing communications skills and promotional strategies curated for today's fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online marketing channels.

ABOUT THE COURSE

In today's digital age, extend your brands reach and grow your presence through effective online marketing. Explore commonly used digital marketing channels and how to develop effective campaigns to boost your brands awareness and conversions!

Digital marketing is a necessary skill for all marketers in the digital age. This is because digital marketing departs significantly from traditional marketing in that it is cheaper, has a more targeted reach and allows for ubiquitous interactions between the marketer and the prospective customer.

This programme consist of 9 individual modules. It is designed to impart the necessary skills to plan, execute and optimise marketing campaigns on digital platforms. It is targeted at students who wish to obtain a current and relevant education in digital marketing.

Key takeaways include:

  • Learning and develop marketing campaigns and strategies for Inbound & Remarketing
  • Implementing and planning effective SEO & SEM strategies
  • Effective Social Media Marketing internationally
  • Understanding the purpose of various digital marketing tools and channels
  • Analysing data on Google Analytics
  • Craft and strategise using Content Marketing
  • Designing a Mobile Marketing strategy
  • Developing a digital marketing campaign for an existing brand or business

WHAT WILL YOU LEARN?

Uses of Creative Works and Services

Incorporating the use of creative works in your digital marketing plan and campaigns

Explore Digital Marketing Channels

Craft effective marketing campaigns through various channels internationally; Social Media, Content, Mobile and Guerilla Marketing

Target Market Research and Planning

Understanding your target consumer and the message to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your digital marketing campaigns

Measuring Digital Marketing Results

Measure campaign and strategic success through analytics and research toold

Campaign Execution and Planning

Plan and execute a marketing campaign

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued 9 Statement of Attainment representing each module by SkillsFuture Singapore.

 

The course will consist of the following modules:

  • Digital Marketing Fundamentals
  • Inbound Digital Marketing
  • Digital Remarketing and Retargeting
  • Design Thinking for Digital Marketing
  • Content Marketing using Design Thinking
  • International Social Media Marketing
  • Digital Marketing Research Methods
  • Designing for Mobile Marketing
  • Creative Guerilla Marketing

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

SESSIONS

Part-Time

Twice A Week

7pm – 10pm (weekdays)

10am – 4pm (weekends)

(Total duration: ^6 Months)

 

Full-Time

Monday – Thursday

9am – 6pm

(Total duration: 12 Weeks)

LESSON TIMING

part-time: 7PM – 10PM

full-time: Monday to Thursday, 9am – 6pm

(Total hours : 207.58 Hours)

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$11,483.11
$1,844.28
$2.364.73
$8,369.41

Foreigners
Singaporeans aged < 21

Singaporeans aged > 35
Salary < $2,000
Singaporeans aged > 40/
Company Sponsored Participants
Singaporeans ages 21 – 39 /
PRs aged 21 years (Subject to availability)

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit and PSEA Funding! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees or schedule of the stipulated course(s) without prior notice.

UPCOMING COURSES

September (full-time)
October (part-time)
9 Sept 2019 16 Oct 2019
12 Weeks
Monday
9am – 6pm
^6 Months
Wednesday & Saturday
7pm – 10pm (Weds) & 10am – 4pm (Sat)

TALK TO US!