fbpx
No. 3 & 5 Teck Lim Road, Singapore 088383

Digital Marketing Research Methods

In this digital age, almost everything can be tracked and measured.  However, the downside of having too much data can often lead to information overload to the undiscerning.  Learn how you can pull and harness the power of data to help support you in your marketing campaign planning. 

ABOUT THE COURSE

Most marketers today are not certain on how receptive a target market is towards a certain product, and which market should be targeted by a certain product advertiser. 

Discover the many data points that are available out there in cyberspace and how you can obtain them.  Learn how to assess the relevance of the data retrieved for marketing to ensure campaign effectiveness. 

This programme serves to aid digital marketers on how to make more informed decisions and choices from determining a product fit to the robustness of a marketing strategy. 


Key Takeaways include: 

  • Collating data from past experiences to craft hypotheses
  • Gathering data through quantitative and qualitative methods 
  • Consolidating research data 
  • Measuring correlations between independent and dependent variables 
  • Conducting and administering research 

WHAT WILL YOU LEARN?

Collecting and gathering data  Evaluating Hypotheses and Expectations Consolidation of Data Maintaining integrity of Data
Collecting and gathering data  Evaluating Hypotheses and Expectations                    Consolidation of Data Maintaining integrity of Data

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title Market Research issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Content Marketing using Design Thinking issued by First Media Academy.

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

Sessions

Part-time

Once a Week, 8 weeks

(Total sessions : 8)

 

Full-time

3 days + 1 Assessment

(Total sessions : 4 days)

lesson timing

Part-Time

7pm – 10pm

Full-time

9am – 6pm

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$635.31 $71.25
$100.93
$279.06

Foreigners
Singaporeans aged < 21

Singaporeans aged > 35
Salary < $2,000
Singaporeans aged > 40/
Company Sponsored Participants
Singaporeans ages 21 – 39 /
PRs aged 21 years and above

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit deduction! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING COURSES

OCTOBER
7th October
Monday to Friday
9am to 6pm

TALK TO US!