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Inbound Digital Marketing

Complement your outbound marketing efforts with a robust inbound Digital Marketing plan. Discover the possibilities of marketing via data and website optimisation techniques.  

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ABOUT THE WORKSHOP

Inbound marketing is a skill set within digital marketing that looks at how traffic can be driven to websites and how to convert visitors to leads, and convert leads to customers. It is a more advanced level of digital marketing that requires learners to use analytical tools to monitor the performance of websites vis-à-vis search and display results.

What You Will Learn:

  • Collating data from past experiences to craft hypotheses
  • Gathering data through quantitative and qualitative methods
  • Consolidating research data
  • Measuring correlations between independent and dependent variables
  • Conducting and administering research

KEY TAKEAWAYS

Introduction to inbound marketing  Planning an inbound digital marketing campaign  Optimizing an inbound digital marketing campaign
Introduction to inbound marketing  Planning an inbound digital marketing campaign  Optimizing an inbound digital marketing campaign

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Marketing Strategy issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Inbound Digital Marketing issued by First Media Academy.
  • Learners are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$1,270.63 $142.50
$201.88
$914.38
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

MAY (ONLINE)
MAY (ONLINE)
MAY (ONLINE)
04 May 2020 – 05 May 2020 18 May 2020 – 27 May 2020 18 May 2020 – 01 June 2020
2 Sessions
Daily
9am – 5pm
7 Sessions
Daily
9am – 5pm
17 Sessions
Daily
9am – 5pm

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