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Inbound Digital Marketing

Complement your outbound marketing efforts with a robust inbound Digital Marketing plan. Discover the possibilities of marketing via data and website optimisation techniques.  

ABOUT THE COURSE

Inbound marketing is a skill set within digital marketing that looks at how traffic can be driven to websites and how to convert visitors to leads, and convert leads to customers. It is a more advanced level of digital marketing that requires learners to use analytical tools to monitor the performance of websites vis-à-vis search and display results.

Key Takeaways include:

  • Collating data from past experiences to craft hypotheses
  • Gathering data through quantitative and qualitative methods
  • Consolidating research data
  • Measuring correlations between independent and dependent variables
  • Conducting and administering research

WHAT WILL YOU LEARN?

Introduction to inbound marketing  Planning an inbound digital marketing campaign  Optimizing an inbound digital marketing campaign
Introduction to inbound marketing  Planning an inbound digital marketing campaign  Optimizing an inbound digital marketing campaign

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title Marketing Strategy issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled Inbound Digital Marketing issued by First Media Academy.

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

Sessions

Part-time

Once a Week, 8 weeks

(Total sessions : 8)

 

Full-time

3 days + 1 Assessment

(Total sessions : 4 days)

lesson timing

Part-Time

7pm – 10pm

Full-time

9am – 6pm

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$1,270.63 $142.50
 $201.88
 $914.38

Foreigners
Singaporeans aged < 21

 Singaporeans aged > 35
Salary < $2,000		 Singaporeans aged > 40/
Company Sponsored Participants		 Singaporeans ages 21 – 39 /
PRs aged 21 years and above

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit deduction! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING COURSES

to be announced
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TALK TO US!