Integrated Marketing Communications 2019-02-20T09:30:10+00:00


Integrated Marketing Communications

Learn and develop effective marketing communications skills and promotional strategies curated for today’s fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online and offline mediums such as social media marketing, advertorials and more!

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About the Course

Learn about the basics of Above-The-Line and Below-The-Line Marketing.
You can develop a multi-channel integrated marketing communication campaign through the strategic use of market analysis, marketing channels and campaign management to effectively roll out a streamlined and coherent communication strategy.


At the end of the programme, Trainees are required to conceptualize and implement a fully functioning marketing campaign via various marketing channels. Trainees are encouraged to bring in live projects to be used for assessment.


What Will You Learn?


Uses of Creative Works and Services

Incorporating the use of creative works in your marketing plans and campaigns



Explore Digital Marketing Channels

Set up your marketing campaign based on business, political, economic and social analysis



Target Market Research and Planning

Understanding your target consumer and the messages to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your marketing campaigns


Evaluate Marketing Results

Measure campaign successes with various methods of measuring marketing effectiveness



Campaign Execution and Planning

Plan and execute a marketing campaign

Course Information

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title WSQ Digital Marketing Fundamentals issued by SkillsFuture Singapore.

Enrolment Criteria

  • Trainees are required to bring their own laptops for the programme. 
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.  
  • Trainees are to complete all assessments in order to qualify for SSG Funding. 

Course Fees

Full Course Fees

$1,16095w/ GST

95% Subsidy

$13020w/ GST

90% Subsidy

$18445w/ GST

$15/hr Subsidy

$69595w/ GST

Registration fee of $30 w/GST

All programmes are eligible for $500 SkillsFuture Credit and PSEA Funding! Call us to find out more.

“Our trainer was really knowledgeable about the topic and he also knows how to interact with the class well. He is able to convey his expertise in digital marketing effectively to us.”

JM, Singapore Press Holdings

“The trainer was extremely helpful and made an effort to closely monitor everyones progress throughout the lessons. Also prompt in addressing our queries as and whenever needed!”

Irene , Singapore Press Holdings

Contact us for more information