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No. 3 & 5 Teck Lim Road, Singapore 088383

INTEGRATED MARKETING COMMUNICATIONS

Learn and develop effective marketing communications skills and promotional strategies curated for today's fast paced industry. Find out how companies are targeting clients and executing marketing initiatives through the use of various online and offline mediums such as social media marketing, advertorials and more!

ABOUT THE COURSE

Learn about the basics of Above-The-Line and Below-The-Line Marketing.
You can develop a multi-channel integrated marketing communication campaign through the strategic use of market analysis, marketing channels and campaign management to effectively roll out a streamlined and coherent communication strategy.

LEARNING OUTCOME

At the end of the programme, Trainees are required to conceptualize and implement a fully functioning marketing campaign via various marketing channels. Trainees are encouraged to bring in live projects to be used for assessment.

WHAT WILL YOU LEARN?

Uses of Creative Works and Services

Incorporating the use of creative works in your marketing plans and campaigns

Explore Digital Marketing Channels

Set up your marketing campaign based on business, political, economic and social analysis

Target Market Research and Planning

Understanding your target consumer and the messages to craft

Campaign Optimisation Techniques

Learn how to understand data and optimise your marketing campaigns

Evaluate Marketing Results

Measure campaign successes with various methods of measuring marketing effectiveness

Campaign Execution and Planning

Plan and execute a marketing campaign

COURSE INFORMATION

  • Participants embarking on this programme will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this programme will be issued a Statement of Attainment with the title WSQ Digital Marketing Fundamentals issued by SkillsFuture Singapore.

ENROLLMENT CRITERIA

  • Trainees are required to bring their own laptops for the programme.
  • Trainees are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Trainees are to complete all assessments in order to qualify for SSG Funding.

SESSIONS

ONCE A WEEK

(Total sessions : 10 over + 1 assessment)

LESSON TIMING

7PM – 10PM

(Total hours : 30 hour programme + 1 hour assessment)

COURSE FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/HR SUBSIDY
$1,160.95
$130.20
$184.45
$695.95

Foreigners
Singaporeans aged < 21

Singaporeans aged > 35
Salary < $2,000
Singaporeans aged > 40/
Company Sponsored Participants
Singaporeans ages 21 – 39 /
PRs aged 21 years and above
PSEA Funding Available

Registration fee of $30
All programmes are eligible for $500 SkillsFuture Credit and PSEA Funding! Call us to find out more
All price include GST

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

TALK TO US!