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INTERNATIONAL SOCIAL MEDIA MARKETING

Social Media has become a part of everyday lives of consumers and businesses inevitably need to recognise the potential to tap onto this medium to enhance their marketing activities, particularly so on the international stage. 

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ABOUT THE WORKSHOP

In this day of immense Internet dependence and high ownership of smartphones, businesses more than ever need to leverage on the powerful influence of social media.  

Through this workshop, marketers and entrepreneurs alike, will be taught techniques on creating effective branding, marketing and promotional campaigns through a variety of international social media platforms. Through the coursework, it will enable one to effectively learn how to craft and customise various campaigns directed at international audiences.  Learners will also be exposed to various tools for monitoring and analysing data coupled with tips on optimising those campaigns to maximise outreach.

What You Will Learn: 

  • Identifying popular approaches and social media channels used in the respective regions
  • Developing ideas and brand awareness on international social media platforms
  • Describing and understanding popular campaign trends
  • Defining target audience in international social media campaigns 
  • Developing a social media marketing campaign for implementation internationally 

KEY TAKEAWAYS

Identifying popular approaches and social media channels used in the respective regions Developing ideas and brand awareness on international social media platforms Describing and understanding popular campaign trends

Identifying popular approaches and social media channels used in the respective regions

Developing ideas and brand awareness on international social media platforms

Describing and understanding popular campaign trends

Defining target audience in international social media campaigns Developing a social media marketing campaign for implementation internationally

Defining target audience in international social media campaigns

Developing a social media marketing campaign for implementation internationally

WORKSHOP INFORMATION

  • Learners embarking on this workshop will be entitled to up to 95% subsidy from SkillsFuture Singapore (SSG).
  • Successful graduates from this workshop will be issued a Statement of Attainment with the title Sales and Marketing – Brand Management issued by SkillsFuture Singapore.
  • Successful graduates will receive a certificate titled International Social Media Marketing issued by First Media Academy. 
  • Learners are required to bring their own laptops for the programme. Laptops are available for rental at the Academy, subject to availability.
  • Learners are to meet a minimum attendance requirement of 75% to qualify for SSG Funding.
  • Learners are to complete all assessments in order to qualify for SSG Funding.

WORKSHOP FEE

FULL COURSE FEES
95% SUBSIDY
90% SUBSIDY
$15/hr SUBSIDY
$896.13
$100.50
$142.38
$644.88
  • Foreigners
  • Singaporeans aged < 21

Workfare Training Support

Singaporeans aged > 35
Salary < $2,000

  • Singaporeans aged > 40
  • Company Sponsored Participants
  • Singaporeans ages 21 – 39
  • PRs aged 21 years and above
  • All workshops are eligible for $500 SkillsFuture Credit deduction.
  • All workshops are eligible for Post-Secondary Education Account (PSEA) deduction.
  • All price include GST.
  • Company Sponsored trainees are eligble for Absentee Payroll of $7.50/hour.
  • Workfare Trainees are eligble for Training Allowance of $4.50/hour.
  • All fees listed are indicative and subject to change as determined by First Media Academy.
  • First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

All fees listed are indicative and subject to change as determined by First Media Academy.

First Media Academy reserves the right, at its discretion, to change, modify, add, or remove the course fees of the stipulated course(s) without prior notice.

UPCOMING WORKSHOPS

MAY (ONLINE)
MAY (ONLINE)
MAY (ONLINE)
04 May 2020 – 05 May 2020 18 May 2020 – 27 May 2020 18 May 2020 – 01 June 2020
2 Sessions
Daily
9am – 5pm
7 Sessions
Daily
9am – 5pm
17 Sessions
Daily
9am – 5pm

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