No. 3 & 5 Teck Lim Road, Singapore 088383


Mark Phooi

Founder, First Media Group

design entrepreneurs who has worked his way up from a one-man operation in 1989, to CEO of First Media Group.

FM Group was one of Singapore’s largest locally owned communications group with over 15 design studios spread across seven Asian markets. It was awarded the Enterprise 50 Start-Up Award in 2005.

In 2006, Mark is also the only designer in Singapore to win the Top Entrepreneurs of the Year Award organised by the Association of Small and Medium Enterprises (ASME) and the Rotary Club of Singapore.

In the same year, he founded First Media Design School, which advocates teaching of design management and designpreneurship using his ‘tried and tested’ teaching methodology. Over the past decades, he has personally groomed more than 50 designpreneurs.

FMDS is headquartered in Singapore, and has operations in Jakarta, Surabaya, Manila, Davao, Cebu and Ho Chi Min City.

In March 2013, Mark published his biography titled ‘Think like a Sage, Work like a Fool, Act like a Criminal.’

Mark also holds a Master’s degree in design from University of New South Wales, Australia.

Alec Patricia

Senior Lecturer, Visual Comms

from the University of Hertfordshire – School of Creative Arts.

Recognised for her outstanding academic performance, Alce was awarded the Vice Chancellor’s Scholarship. Alce’s passion for typography and semiotic design have landed her with prominent corporate design projects, namely Citibank, Tiffany & Co, FujiFilm just to name a few.

Her current research into temporal authorship explores the transformation of reading experience in digital media, and the extent to which virtual typographic forms mimic the properties of physical objects and texts.

She currently teaches Design Theory, Principles of Layout, Ideas Generation, Design Thinking and Experimental Design at the Diploma, Advanced Diploma and Degree levels.

David Foo Choon Yong MD, UNSW

lecturer, Visual Comms & Creative Thinking

his Bachelors of Graphic Design from Curtin University, Australia. He is also a certified Neuro Linguistic Programming Practitioner and accredidited in Whole Brain Technology, Herrmann International.

For nearly 20 years, David was a board of Director for various organisations and was engaged to assist in start ups, mergers and expansions. As a highly experienced group creative director, he specializes in design related topics using innovative and out of the box delivery methods.

Hailed as an engaging speaker, company directors, professors, scientists, lawyers, managers and students from Asia Pacific countries benefit from his self-created training programs on Creativity and The Whole Brain Preference.

Felix O.

Lecturer, Visual Comms

from University of New South Wales (UNSW).

He is a certified Advanced Certificate in Training and Assessment (ACTA) trainer and a course developer.

A multi-design awards winner which include Singapore Packaging Award, The Singapore Young Designer Award and Comgraph Digital Art Award, Felix has more than 10 years of professional designing experience in exhibition, retail, advertising, graphic and marketing in the local and global markets.

He brings with him extensive industry knowledge in subjects such as Design Thinking, Design Management, Web Development (SEO) and Idea Generation.

Felix is patient and often well-liked by all his students.

Zack Chia BA (Hons), ENU

Lecturer, Visual Comms

Edinburgh Napier University, UK.

He has more than 10 years of designing and advertising experiences, of which he held senior creative positions with several MNCs agencies in Singapore.

As a lecturer, Zack is highly enthusiastic and connect well with his students.

In the past years, Zack has ventured into other aspects of Design, namely User Experience and User Interface Design, and is currently working with tech startups in the field of UI/UX.

Christopher Seow MCD, RMIT

Lecturer, Visual Comms

Royal Melbourne Institute of Technology (RMIT).

As a veteran practising designer and educator in the creative industry for more than 20 years, Chris has been instrumental in guiding and nurturing many of his students to become established designers.

An excellent lecturer with in-depth industry experience, Chris is actively involved in the local design community. He is well-liked and respected by all his students for his patience, extensive industry knowledge and vast industry network.

Jean S.

Lecturer, Visual Comms

at LASALLE College of the Arts in 1995 and obtained her Degree in Fine Arts (Painting) with Distinction in 1996 at the Royal Melbourne Institute of Technology.

Jean’s strong background in Print Design has been built over the years through her freelance projects since 1998. Jean’s works range from complex projects of graphic and communication parameters, such as editorial design, publication, branding, packaging, pop, brochure, print ads to wall mural painting, fine arts drawings and life drawings.

Jean is equipped with a comprehensive knowledge in the areas of graphic design and is passionate about Design and the Arts. Jean’s diverse teaching experience started in 2004 and she is equipped with great enthusiasm to share her industry experiences with her students. She firmly believes that every student can learn the artistic language for self-expression. Jean is also experienced in designing various types of curricula to suit each student’s individual learning requirement and style.

Christopher Cheng

Lecturer, Visual Comms

with a Bachelor of Arts in Architecture and a Master in Architecture.

As an entrepreneur and educator, Chris has choked up an impressive strings of professional experiences in architectural and designing works covering digital modelling, simulation, event facilitation and brand activation events.

He currently manages his architecture and design studio practices. As an educator, Chris is a resourceful and patient lecturer.

Moses Simon

Lecturer, Digital Marketing

Since the time Moses started teaching Digital Marketing, he has led and trained over 400 individuals (and counting) in Digital Marketing including: Project Managers, Directors and Entrepreneurs.

Moses is a recipient of a CEO Individual Award in Customer Recognition in SingTel and was the former Project Trainer with Facebook SMB Asia Pacific (Marketing Experts and Advertising Optimization).

Dr. Yasser Mattar

PHD Innovation and Entrepreneurship

Yasser Mattar is a lifelong educator and experienced education manager. He has been involved in adult education since 2000. He possesses a Doctor of Philosophy from the Australian National University and the Advanced Certificate in Training and Assessment from the Institute of Adult Learning. His subject matter expertise is in the areas of digital marketing, entrepreneurship, project management and pedagogy.

He is currently the Academic Quality Manager at First Media Academy. As part of his current portfolio, he oversees courseware development in the Academy, as well as manages the internship projects that the Learners at the Academy undertake. Prior to joining First Media Academy, Yasser was involved in many learning and development projects. He was part of the team that created the inaugural Singapore Armed Forces “game-based learning” project entitled “Decisive Combat”. He also led the team from to train Business Advisors in the former SPRING Singapore in entrepreneurship, marketing and other business-related subjects. He has also trained lecturers from Batam Polytechnic in pedagogy. As a former academic, he has published thirteen internationally peer-reviewed journal articles.

Felix Oking

Design Academic Manager & Lecturer

exhibition, event, ATL/BTL marketing, web and system development for the local and global scene. Prior to joining first Media Academy, he was running his own web development company with customers from various SMEs and MNCs. He later moved on to overseeing the quality control and assurance of Academic & IT department through the implementation of ISO 9001:2015 and Edutrust GD3.0.

He brings with him extensive industry knowledge in subjects such as: design fundamental, design management, entrepreneurship and project management.